Sunday, February 5, 2012

W4 - Strategic Alignment Model


Source / Reference:
1) 
Henderson, J. C., & Venkatraman, N. (1993). Strategic alignment: Leveraging information technology for transforming organizations. IBM Systems Journal, 32(1), 4-16. Retrieved from http://search.proquest.com/docview/26252741?accountid=16210
2)  G. Neubert, C. Dominguez & B. Ageron, (2011) Inter-organisational alignment to enhance information technology (IT) driven services innovation in a supply chain: the case of radio frequency identification (RFID). International Journal of Computer Integrated Manufacturing 24:11, pages 1058-1073.

Subject: 
In Lect 4 - Which alignment strategy in SAM model is the best? and why?

Response:


In my opinion, there is no best alignment strategy that can be portrayed as a Strategic Alignment Model. This is because there many factors in an organization. Even the authors of the paper were asked the same question,  and their response was the identical. Business models and information technology are both growing and changing each day. As a result, there is no universal model to simplify the business/IT/IS integration environment.



I think a better question would be how to apply, utilize, and implement the strategic alignment model to further the business goals of a company using information systems, strategy, and infrastructure. The second reference links to a research about application of the strategic alignment model in small and medium-sized enterprises in Singapore. They were able to carry out surveys to collect information of the different businesses and categorize them for future development.

The link to image below is taken from Reference #2 - "Table 6. Summary of evaluation of strategic alignment for medium‐sized designer and builder enterprises"

The concept of the strategic alignment model is quite abstract. With the help of concrete examples and applications – reference number 2- my understanding of this SAM has been more vivid.

2 comments:

  1. This comment has been removed by the author.

    ReplyDelete
  2. => Agree that No specific SAM alignment perspective is the best.
    - Your response: "Business models and information technology are both growing and changing each day .... "
    => It is better to use more exmaples to illustrate the different business internal and external environemnt changes.
    => Good reference no. 2.
    (See Model response in the course blog)
    >>>>>>>>>>>>>
    Grade: AVERAGE

    ReplyDelete